So you purchased your first set of MCA leads from us at Loyola Media Group.
Congratulations!
Now comes the part where you need to close the leads you purchased. While for many it sounds like a hard and daunting task, it really isn’t. You just need a process in place.
The first step is having a CRM in place. CRM stands for customer relationship management. CRM is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
You need to be able to keep your leads organized and updated with:
Notes
Status
Requesting Information
Follow Up Scheduling
Prior Contacts Made
A CRM that is made for the Merchant Cash Advance industry is ConvergeHub. We recommend checking out ConvergeHub MCA CRM to keep you organized.
The second step is having an automated email drip campaign set up. This means emailing them more than once. “Drip” content on them and don’t jam applications down their throat every time. Make sure you schedule automated emails for actions that are taken.
Also, it’s important to customize emails for particular industries. A good example is how restaurants can benefit from a merchant cash advance.
Another important point to email marketing is an automated email 24 hours after they open your initial email. However, it is important to not overdo it. You don’t want to become annoying and have people reporting your emails as spam.
The third step is having a dialer with software that shows you are calling from a local number. Examples include CallHub, Ameyo, or PhoneBurner.
Remember it’s important to call more than just once!
Make a minimum of 3-5 attempts to contact every lead. Time and time again, studies have shown that persistence pays when it comes to sales. There are a million reasons why a prospect may not reply when you first contact them. But you should never just assume it’s a lost cause.
You should contact every prospect at least 3-5 times, or until you hear back from them. You should try multiple contact methods as well, including both phone and email.
Just because the person was not interested at that very moment, or you were not able to reach them directly does not mean that lead is no good. You need to make sure you have the internal processes in place to keep the prospect engaged over the long-term.
The more follow up attempts you make, the more likely you will be to get through, and the more likely that you can pitch that person and close them on a merchant cash advance. It’s that simple.
Follow these key steps and we trust that you will be maximizing your Merchant Cash Advance Leads and get more deals funded.
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